With 332 million users and two people joining a second, LinkedIn is the top-of-mind network for professionals looking to advance their careers. LinkedIn offers five significant opportunities to expand your network that save time and escalate your visibility – marketing, branding, networking, communicating and researching people. Below are three areas to focus your efforts:
Compose: Use the tools LinkedIn provides to share your expertise. For written work, use the Long-form Post feature and start discussions in groups with board-level discussions. To showcase your materials on your profile, use the LinkedIn Professional Portfolio capabilities to upload media or point to websites that include:
Connect: Add connections consistently and strategically. Target the people you want to connect with and the groups you want to join. LinkedIn now limits the number of searches you can do each month so be thoughtful by using key words such as board of directors, independent directors and CEO. (As of the writing of this post, the number of searches allowed has not been disclosed).
Consistency: Consistency is one of the cornerstones of a successful marketing strategy on LinkedIn. By coordinating your efforts, you can amplify your message and reach a much larger audience. This can be done by using the appropriate keywords in your written material and branding statements that are in keeping with your board-level value proposition. You can also leverage group activities by posting and commenting within your brand.
Interested in more information? Join us Wednesday, March 4, 2015 at 9:00 a.m. PT, for an in-depth webinar titled “Edge Up YOUR LinkedIn Presence to Gain That Corporate Board Seat.”
A great resource for director candidates is an ebook: Becoming a Public Company Director: Social Media Strategies (Amazon, Barnes, iBookstore $9.99).
Compose: Use the tools LinkedIn provides to share your expertise. For written work, use the Long-form Post feature and start discussions in groups with board-level discussions. To showcase your materials on your profile, use the LinkedIn Professional Portfolio capabilities to upload media or point to websites that include:
- Examples of your work
- Written or video testimonials
- Presentations you have made
Connect: Add connections consistently and strategically. Target the people you want to connect with and the groups you want to join. LinkedIn now limits the number of searches you can do each month so be thoughtful by using key words such as board of directors, independent directors and CEO. (As of the writing of this post, the number of searches allowed has not been disclosed).
Consistency: Consistency is one of the cornerstones of a successful marketing strategy on LinkedIn. By coordinating your efforts, you can amplify your message and reach a much larger audience. This can be done by using the appropriate keywords in your written material and branding statements that are in keeping with your board-level value proposition. You can also leverage group activities by posting and commenting within your brand.
Interested in more information? Join us Wednesday, March 4, 2015 at 9:00 a.m. PT, for an in-depth webinar titled “Edge Up YOUR LinkedIn Presence to Gain That Corporate Board Seat.”
A great resource for director candidates is an ebook: Becoming a Public Company Director: Social Media Strategies (Amazon, Barnes, iBookstore $9.99).