A number of you have asked for ideas that would help you gain a focus for your social media plan. Here are a few tips:
1. Start your social media self-promotion plan in phases. First you must get clarity around your goal. Then determine how much time you want to dedicate to your online presence. In my new ebook, Becoming a Public Company Director: Social Media Strategies I provide suggestions that will help you define your board-level expertise, and ultimately integrate all activities into one fully realized strategic marketing plan.
2. Join a few LinkedIn groups that have a board focus. Find the social network that will help you reach your goal. Identify where your audience is online and work from there. Having a few, established social media destinations is better than having a dozen that make keeping in touch too much of a commitment.
3. Be consistent in your self-branding. Write ONLY about subjects related to your board-level expertise - it is your brand.
Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom. With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on numerous award-winning websites and has a monthly board column hosted by ColoradoBiz Magazine. She is the creator of the Board Guru™ eBooks –a corporate governance leadership series.
Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com. Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
For a complimentary 1-hour consultation, email: [email protected]
1. Start your social media self-promotion plan in phases. First you must get clarity around your goal. Then determine how much time you want to dedicate to your online presence. In my new ebook, Becoming a Public Company Director: Social Media Strategies I provide suggestions that will help you define your board-level expertise, and ultimately integrate all activities into one fully realized strategic marketing plan.
2. Join a few LinkedIn groups that have a board focus. Find the social network that will help you reach your goal. Identify where your audience is online and work from there. Having a few, established social media destinations is better than having a dozen that make keeping in touch too much of a commitment.
3. Be consistent in your self-branding. Write ONLY about subjects related to your board-level expertise - it is your brand.
Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom. With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on numerous award-winning websites and has a monthly board column hosted by ColoradoBiz Magazine. She is the creator of the Board Guru™ eBooks –a corporate governance leadership series.
Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com. Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
For a complimentary 1-hour consultation, email: [email protected]