A recent study, “What Do Corporate Directors and Senior Managers Know about Social Media?”, conducted by the Conference Board and the Rock Center for Corporate Governance at Stanford University showed that LinkedIn was the most used social media website among the sample group, with 80 percent having a LinkedIn account. Nearly two-thirds of executives and directors polled used social media for professional purposes. Their activities included reading blogs, online forums and message boards and watching videos that relate to their business. Key points for board candidate networking are to keep focused, create communications that can be measured, refined, and mapped back to your goal. Examples:
1. Targeting - focus and refine your campaign with review and adjustment of best traction efforts
2. Engagement - create and fuel value-based interactions and content delivery
3. Analytics - measure your marketing and networking effectiveness
4. Marketing Technology - using tools and systems to streamline tasks
Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom. With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on numerous award-winning websites and has a monthly board column hosted by ColoradoBiz Magazine. She is the creator of the Board Guru™ eBooks –a corporate governance leadership series.
Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com. Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
For a complimentary 1-hour consultation, email: [email protected]
1. Targeting - focus and refine your campaign with review and adjustment of best traction efforts
2. Engagement - create and fuel value-based interactions and content delivery
3. Analytics - measure your marketing and networking effectiveness
4. Marketing Technology - using tools and systems to streamline tasks
Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom. With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on numerous award-winning websites and has a monthly board column hosted by ColoradoBiz Magazine. She is the creator of the Board Guru™ eBooks –a corporate governance leadership series.
Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com. Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
For a complimentary 1-hour consultation, email: [email protected]