Are My Tweets Now More Important Than My Board Resume?

I continue to get questions about the role of social media in board networking and how to create an impressive online presence.  As many of you know, I just finished writing the Board Guru™ Becoming a Public Company Director: Social Media Strategies. So this week I was intrigued when I read that Enterasys — a wireless network provider — will be considering applicants for a six-figure senior social media position, but NO paper résumés will be accepted (recruiting solely via Twitter). No doubt we are becoming habituated to social media. The best social media site to build your board-level online presence is LinkedIn. The use of LinkedIn can include posting relevant content in board-focused groups and use the feature provided to tweet those posts at the same time you make them live on LinkedIn. LinkedIn also provides a way to upload your video resume and add personal recommendations. All of this activity will build your profile ranking on LinkedIn; my LinkedIn profile made the Top 1% most viewed LinkedIn profiles for 2012! In the world of director search, you still need a paper resume (your tweets have not replaced a board resume) but to be seen as current you need a robust LinkedIn profile.